This is a branding exercise for a hypothetical SFMoMa exhibition featuring posters by Josef Müller-Brockmann and Armin Hofmann- Swiss leaders of the International Typographic Style movement.

 

The project goals included establishing an eye-catching, modern brand, and subsequent materials in the form of a poster, a mailer, a trifold brochure, and a miniature mock-up of an immersive, public advertisement. 

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These pieces are meant to emulate the principles of the Swiss Style movement, while providing a hint of modernity through a bright, pleasingly analogous color palette. The circle pattern itself also masks the works of the artists.